Is Vanilla Girl Here to Stay? A Dive into Fashion's Obsession

After dark academia and cottagecore fade, will Vanilla Girl aesthetic still be here? I think so.

Coined on TikTok in early 2023ish, the Vanilla Girl aesthetic has taken the internet by storm, racking up millions of views and inspiring countless outfit recreations. But what exactly is it?

Think of it as a modern blend of effortless elegance, laid-back vibes, and a touch of nostalgia. It's all about comfortable silhouettes, natural beauty, and a warm, inviting color palette. Picture Hailey Bieber strolling through Brooklyn in a cream cashmere sweater and vintage Levi's, or Matilda Djerf sipping a latte in a sun-drenched Parisian cafe.

Here are the key elements of the vanilla girl style:

  • Cozy textures: Oversized knits, soft linens, and plush corduroy reign supreme. Think chunky turtlenecks, slouchy cardigans, and flowy midi skirts.

  • Neutral hues: Vanilla, ivory, beige, and camel are the go-to colors, creating a calming and sophisticated palette. Pops of black and brown add depth, while gold jewelry provides a touch of luxury.

  • Effortless layering: Mastering the art of layering is essential for the vanilla girl. Throw a blazer over a slip dress, or layer a knit vest over a collared shirt for a chic, relaxed look.

  • Golden hour glow: Enhance your natural beauty with minimal makeup that emphasizes dewy skin, rosy cheeks, and fluffy lashes. Think barely-there blush, glossy lips, and a touch of highlighter for that sun-kissed radiance.

  • Classic accessories: Vanilla girls favor timeless pieces like gold hoops, delicate chain necklaces, and woven bags. Think straw totes for the beach and structured leather bags for city strolls.

Beyond the clothes, the vanilla girl aesthetic is also about cultivating a certain lifestyle. It's about slowing down, appreciating the simple things, and prioritizing comfort and well-being. It's about enjoying warm lattes in cozy cafes, taking long walks in nature, and spending quality time with loved ones. An aspiration life that some have the luxury of living! While everyone can’t lounge, stroll, and explore 24/7, there are parts of this lifestyle trend that are worth taking on in small bits.

Here are some tips for embracing the Vanilla Girl lifestyle when you get the chance:

  • Focus on self-care: Prioritize activities that make you feel good, like getting enough sleep, eating healthy foods, and practicing mindfulness.

  • Embrace nature: Spend time outdoors, whether it's a walk in the park or a weekend camping trip.

  • Support small businesses: Shop at local boutiques and vintage stores to find unique pieces that reflect your personal style. But only in shades of beige…

  • Cook at home: Whip up a batch of your favorite cookies or bake a fresh loaf of bread for that cozy, homey feeling.

  • Disconnect to reconnect: Take breaks from social media and focus on real-life connections with friends and family.

The vanilla girl aesthetic is more than just a trend; it's a way of life. It's about finding beauty in the everyday, prioritizing well-being, and cultivating a sense of calm and comfort. So, whether you're a seasoned fashionista or simply looking for a fresh way to express yourself, why not give the vanilla girl vibe a try? You might just find yourself feeling more relaxed, grounded, and stylish than ever before.

Remember, the most important thing is to wear what makes you feel confident and beautiful. The vanilla girl aesthetic is just a starting point, so feel free to experiment and personalize it to make it your own.


If you’re looking to add some of this aesthetic to your wardrobe, shop my picks!


I get commission for purchases or clicks made through links in this post.


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